The Pros and Cons of B2B Guest Blogging

2 minutes read / Business

B2B guest blogging is widely used as a part of many business’s marketing and search engine optimisation (SEO) strategies. B2B blog writing allows you to build backlinks to your website and be in Google’s good books in terms of SEO ranking factors. It’s also a great way to build your brand and online presence, as well as drive traffic back to your website.

However, much like other marketing techniques, there are a number of positives and negatives to this approach. So what are the positives to B2B guest blogging?


Creating a Reputation With Google And Your Customers


Having your guest blog on a reputable and prestigious site not only sends a very reassuring message to your customers, but is also a huge factor in Google’s search engine rankings.

Link building is one of the biggest benefits of guest blogging. Links in blog posts are highly valued by Google and other search engines. However, it’s worth noting that spammy forums and other locations online can be picked up by Google and may have a negative effect on SEO. Make sure to choose wisely as to which pages on your site you choose to link to and what keywords to use as anchor texts for each page.

Successful guest blogging will most importantly help to associate your brand name as being a leading influencer for topics you are talking about. Furthermore, if you find that you contribute to high quality content on a reputable website on a regular basis, consider contacting the site owner to set up Google Authorship on your blog posts. This will tie together all of the content that you have created and further help with search rankings.


Harmful For Your Business


There can be drawbacks to guest blogging if it’s not done properly. If you associate any link to your business from a less than reputable site, your brand may suffer, so make sure to work with and align your business with reputable sources.

Similarly with your business’s reputation amongst your customers, poor link building can also sting you in SEO. If you post content on sites that are considered spammy or low-quality the weight that is given to that backlink is significantly reduced, and can lower your rankings. Look for websites with high page rank and that have existing quality content. These type of websites are more valued by search engines and are more likely to aid in your SEO efforts.

It is also all well and good finding a legitimate website that ranks really well and has quality content, but if it has nothing to do with your intended target market you may be wasting your time. Look for sites that are visited by people who would be interested in your brand, business and products, so that your posts will help you get the attention of potential customers. The most engaging content is likely to generate the most referrals.

To be successful at guest blogging, you need to pick your placement online carefully, and only post the most engaging content in the most reputable and relevant places.

If you are looking for some more information on B2B guest blogging or your website is in need of some much needed attention then don’t hesitate to get in touch with one of our experts today to find out how we can help.

Your browser is out-of-date!

Update your browser to view this website correctly.Update my browser now