In the era of the digital age, we are now living online more than ever. Social media is an important free platform for delivering and implementing your brand. But what can it really do for your business?
1. Get to know your followers
Social media is an effective way to know everything about who follows you, from how old they are, what their gender is, to their likes / dislikes. This is key to how you deliver online messages about your brand, as you want to be targeting your followers correctly. Having this audience insight also means you can get to know your followers on a more personal level, engaging in friendly one-to-one conversations. A brand that’s personal to its followers should expect better engagement than a brand that isn’t.
2. Social listening
You can use social platforms to “listen” to what people are saying about your brand. You can do this by following specific hashtags (i.e. such as the name of your company) on Twitter, Facebook or Instagram, for example. This can also give you the opportunity to try and get feedback about your new products/services, as it’s real opinions made by real people in real time. Something to consider is that there is no “filter” for negative feedback of your brand on social media, so you need to craft professional and polite responses in case you start experiencing bad feedback.
Having social media channels means you can implement exclusive offers and content to your followers that they may not necessarily find in-store or on your brand’s site. Each social platform, whether it be Twitter, Facebook, LinkedIn, Pinterest or Google Plus, is unique and projects your brand’s voice even further through exclusive content and offer promotion.
4. Gets new customers
If you’re a small business, social media is a crucial tool in launching your brand out there by both seeking new customers, as well as engaging with current customers. You can locate current customers by filtering by location, for example. When you’ve found current customers, you can reach out by tweeting / messaging / personally inviting them to your store, to start to build a relationship.
5. Keep on top of the competition
You can keep a beady eye on your competitors by using social media as a monitoring tool. You can follow hashtags specific to your competitor to see what their followers are posting, as well as setting up followed searches to keep track of mentions of your competitor’s brand name, product or service. This is a great way to measure and establish what your competitor isn’t doing, so you can bridge the gap.
6. Social media is speedy
It’s a lot quicker to share content and news via social media than anywhere else, and social media is a speedy and cost-effective way to get things out there. As long as you streamline your social media content to match your brand and have an idea of what interests your customers, you can expect a wholly positive response.
By using social media for your business, the only cost is time. All it takes is a little planning and regular monitoring before you’ve made a good social media footprint.