Having content that is SEO friendly is extremely important, as it determines where your site is ranked on search engine results pages. The higher up you are, the more traffic you will get, which ultimately results in more sales of your product or service. So, how do you go about writing SEO friendly content?
What SEO content is there?
The following are some of the types of SEO content you can expect to find:
- Blog posts and articles
- How-to guides
- Product and service pages
Writing up SEO friendly content
Here are some things to consider when it comes to putting your content together:
- Have a clear goal in mind when putting your content pieces together: what is its aim? For example, if it’s to spark interest in your latest product, you could publish a blog post reviewing/testing the product.
- With this aim in mind, choose relevant keywords and phrases, and distribute them evenly throughout the content. So, if you’re writing a blog post trying to promote the concierge service in a London hotel, try and use ‘concierge service Mayfair’ where you naturally can (going too overboard with keywords and phrases isn’t good for SEO, so maintain a natural balance).
- Titles! Implementing different headings and titles throughout your writing is important, as it allows search engines to understand the content. The headings also make the content more pleasing on the eye, as well as helping to emphasise the keywords and phrases. Also use HTML tags where possible.
- Have original written content. If your text is duplicated from somewhere else on the web, Google will penalise you for it. The reason for this is that Google doesn’t see a page as having any value if the exact same can be found elsewhere. This doesn’t mean you can’t talk about the same topic as somebody else, it just means it needs to be worded uniquely. Also bear in mind the length of your content – if it’s too long, people are going to get bored. This also depends on the topic – some areas suit more detail.
- Make sure your content is relevant. Again, Google will be able to work out if your content is relevant i.e. if you sell shoes but are writing a page about different ice cream flavours, it’s totally irrelevant; site visitors are going to click off and find no value or help from your content. You will be rewarded by Google if you are producing relevant good quality content.
- Use links. Links are good news when it comes to SEO, particularly if the links consist of your keywords. You can also leverage past content by linking to similar blogs/articles you’ve written before!
The key to remember when writing SEO content is that the reader is human. If you’re too focused on producing content that’s geared towards search engines, you lose your authentic appeal. Once you’ve perfected your SEO friendly content, you can look forward to experiencing an increase in traffic and a better overall SEO score.