Even if you’re keeping up to date with the financial changes within your business, your brand can’t always afford to take a back seat. A business rebrand has the potential to be hugely successful when done correctly. Here are five things to consider when rebranding.
1. Be prepared for more growth
A rebrand can mean you’re able to approach your current customers in a different light, with a clearer focus. Markets can be stifled with so much competition that it’s difficult to remain on top, and a rebrand can shed new exposure on your business, driving in high volumes of existing and potential new customers.
2. Ask for feedback beforehand
Before taking any rebranding action, finding out what your customers truly think about your brand is key. Whether it be through online surveys, polls, email surveys, or calls, customer feedback with their expectations about your brand will lay a good foundation for creating new and improved brand promises. Customers will remain loyal to you if you are loyal in return, delivering intentions as promised.
3. Getting ahead of the competition
Rebranding your business’s “face” can mean you’re suddenly able to overtake your competitors by becoming a prominent voice in your industry. You can tune in on contemporary market trends and integrate this into your new revised look, giving you an advantage over your competitors – who aren’t as on the ball with industry developments. A new brand look can also seek to restore confidence that may have previously been lost, increasing profits.
4. What isn’t working?
Before you can move two steps forward, you need to take a step back and discover what hasn’t been working when trying to engage with your audience. For example, if you haven’t been posting regularly on your social media platforms and have ignored any audience engagement, people won’t bother with your brand if you don’t bother with them. Consumers want to be noticed by brands on a personal and human level.
5. Be consistent
If you’ve made a public pledge to rebrand your business, you need to stick with it and remain committed, so using your old logo in a new blog post isn’t the right way to go. If you aren’t consistent, your customers are going to get confused and doubt the strength of your brand if they’re seeing fragments of your old brand mixed in with the new.
However, this doesn’t mean that you can’t make little adjustments here and there, as it will still take a while for customers to notice you. Keep persevering with your brand image overhaul for a while, even if you think everyone has seen its updated look.